Today if a company is not on the Internet, it is as if it does not exist.
Some company directors think that it is less effective to invest money in online marketing actions considering that their product, having different characteristics and a greater purchase cycle, cannot be promoted on the website.
Then the website of those companies becomes a site where only the contact information with the company is managed and many times it is neglected to inform the user and solve their concerns, wasting business opportunities found on the Internet.
It is common to think that digital marketing only helps companies that function as a virtual store or e-commerce. It is not like this.
That is why it is extremely important to have a good online presence so that users and customers can find and access the products and services that we want to offer, and of course, also in B2B (Business-to-Business) companies that move in a more professional environment.
The importance of an online presence to grow
The internet is part of this revolution. This information box to which we all have access, at any time and place, is key for an organization to actively participate in it. That company that is not visible online will not exist offline for the user or for other companies.
We will explain below, why the website is so important for a company and how it can be key in the growth of the business by attracting more customers with less effort compared to traditional marketing, even if it is a traditional sector such as manufacturing. , industrial, real estate or construction.
It is a reality that the consumer buying process has evolved since the user has technological tools to inform themselves, orient themselves and compare when buying a product or service.
Here we detail the main points to take into account to work on a good online positioning as a strategy for a company :
A business website allows you to achieve positioning in Google
When we are looking for a product or service we turn to Google to find the information we need. Therefore, if a company wants to appear among the first options in front of these searches, it must work on an SEO optimization of its content to achieve this result.
It is about using certain keywords throughout the text, including images, including internal and external links within the posts and fundamentally creating quality content.
Billions of searches a year, millions of connected users and infinite search trends are reflected in the Google Trends tool . Here you can see the immense power and scope of information found on the internet.
The great influence of the network in the purchases of the users, has given the power in the purchase decision. The consumer must have enough information and references so that he can make the best decision and that best suits his needs.
As all the research on the possible options of your interest will take place on the internet, it is of great importance that the website of a company is optimized, that it is also clear, organized and that it can be found by the different users through the search engines .
Online presence helps develop brand image
A company must work on caring for its brand, not only to make it visible but also to generate a certain value from users.
The company’s website must be the instrument to give online visibility to the brand and correctly inform about the products / services that are on offer for consumers. Bearing in mind that this web page must reach the correct target : those users with the possibility of becoming sales opportunities and happy customers.
Having a presence on the Internet means that it is a company that is at the forefront of the market and can offer information and services to anyone who enters your site.
The design of the website and the information incorporated therein will be decisive in generating a long-term relationship with users and clients.
A business website can increase sales
More and more companies are incorporating the online sales service on their platforms. Although this is not applicable to all areas, it is a very useful tool that should be taken advantage of. There are different methods to ensure that transactions are easy, fast and secure.
The access that we have to the internet 24 hours / 7 days a week, makes the website the virtual showcase of a company. Prices, specifications, reviews and opinions on all products or services offered by the company must be available to the consumer. Then you must be need Product review sites.
In the case of a company that sells construction supplies, it would be essential that it be able to offer an online sales section of its products within its site in order to provide an additional service to its customers.
Organizations that do not take advantage of this will be losing a significant amount of potential customers and therefore sales, they will not be reaching their audience in the correct way and they will not have adapted to the transformation of the purchasing process if they neglect the website as a part element of a global digital marketing strategy.
